RESUME
Cet article avance l’idée que la notion d’imitation n’a pas été adéquatement explorée dans le domaine du management stratégique et qu’elle a souvent été confondue avec le mimétisme. Par conséquent, notre recherche vise à mettre en évidence la distinction entre divers types d’imitation, en contraste avec les nombreuses études sur les comportements imitatifs des entreprises qui ont principalement examiné l’imitation parfaite comme unique forme d’imitation. Cette démarche vise à éclaircir les ambiguïtés présentes dans la littérature concernant l’imitation. De plus, nous souhaitons démontrer que l’application exclusive de la théorie néo-institutionnelle ne suffit pas à expliquer tous les comportements imitatifs des organisations sur un marché donné.
Mots-clés : Imitation, mimétisme, imitation concurrentielle, hyper-imitation, intentionnalité.
COMPETITIVE IMITATION VERSUS ORGANIZATIONAL MIMICRY
ABSTRACT
This article puts forth the idea that the concept of imitation has not been adequately explored in the field of strategic management and has often been confused with mimicry. Consequently, our research aims to highlight the distinction among various forms of imitation, in contrast to the numerous studies on imitative behaviors of firms that have primarily focused on perfect imitation as the sole form of imitation. This approach aims to clarify the ambiguities present in the literature concerning imitation. Additionally, we aim to demonstrate that the exclusive application of neo-institutional theory is insufficient to explain all imitative behaviors of organizations in a givenmarket.
Keywords: Imitation, mimicry, competitive imitation, hyperimitation, intentionality.
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