FROM MARKETING 1.0 TO MARKETING 4.0: A WEB-ORIENTED EVOLUTION
2024-03-08
Chouaib DAKOUANUniversity lecturer in ManagementHassan II University, Casablanca, Morocco Akram BOUATERIAUniversity lecturer in ManagementHassan II University, Casablanca, Morocco Redouane BENABDELOUAHEDUniversity lecturer in ManagementHassan II University, Casablanca, Morocco Oulaya EL BEKKALIUniversity lecturer in ManagementHassan II University, Casablanca, Morocco ABSTRACT The history of advertising is marked by a series of technological advancementsContinue Reading