BRIDGING THE GAP: PSYCHIC DISTANCE AND ITS IMPACT ON LOCATION DECISIONS – A CASE STUDY OF SPANISH FIRMS IN TANGIER
2025-03-15
Ilham SBAAIPhD Candidate in Economics Ibn Tofail University, Kenitra, Morocco Fatima CHAREFProfessor Researcher in EconomicsIbn Tofail University, Kenitra, Morocco ABSTRACT Purpose: This study examines the influence of psychic distance on location decisions made by Spanish firms in Tangier, Morocco, addressing a significant gap in international business literature concerning emerging markets. Design/methodology/approach:Continue Reading